Metallic Lettering, The Ultimate Special Effect

Metallic Lettering, The Ultimate Special Effect

In his career Ted DeCagna has designed 199 custom logo designs to date.  Ted has earned 33 design awards and 24 of those are for logo design. Ted was recently given the challenge of designing a logotype for for a food scientist company who makes custom, nutritional,...
Make Your Logotype Exciting, Give it Style!

Make Your Logotype Exciting, Give it Style!

In today’s ocean of business logo designs, many are mediocre. Why settle for mediocre at best? A great logo is built with hand lettering skills that make familiar letterforms exclusive to you.  The best designs have a striking symbol that communicates what the...
Logo Design, Dramatic Before & Afters

Logo Design, Dramatic Before & Afters

Ted was given the challenge of designing a new logo for Jersey Ice Corporation, Elizabeth, New Jersey. A major Italian Ice company in New Jersey since the 1950’s. Above 1. On the left was the logo the clients ad agency designed with the feeling of the old Bazooka Joe...
The Reward of Creating Great Graphic Design

The Reward of Creating Great Graphic Design

Graphic Design excited me from an early age.  My eye always gravitated to striking, high tech and stream lined designs, including exciting letter-forms, dynamic logos and eye-catching graphics from TV, magazines, posters, vinyl album covers, newspapers and ads. Not...

The Art of Logo Design: Tips for Success

Successful logos attract customers because they help a company stand out from the crowd. They’re the ones you can remember when the brand is not in front of you. Who can’t picture the Apple logo with the strategic bite out of the right side? Or Google’s cheery rainbow...

Where Creativity Comes From?

When you see a masterpiece by Rembrandt or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the blue. Possible… but highly unlikely....

New Logo Can Mean New Business

When you started your company, you commissioned a logo design and it has served you well. In the early days, your logo appeared on stationery, business cards, and the sign on your office door. As your business grew it moved onto packaging and was featured in your...