by Ted DeCagna | Nov 29, 2022 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
by Ted DeCagna | Sep 8, 2022 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna | Aug 4, 2022 | Uncategorized
Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
by Ted DeCagna | Mar 1, 2022 | Uncategorized
February 2022, Ted DeCagna needed a video to demonstrate his art of hand lettering skills. Many clients think hand lettering is just “calligraphy” which of course is the decorative lettering done with a chisel point pen that creates those beautiful classical custom...
by Ted DeCagna | Jan 13, 2022 | Uncategorized
Many design challenges involve creating a symbol that can intellectually tell the story instantly. Ted was recently commissioned by a Cognitive Behavior Specialist who does special work with seniors with dementia and Alzheimer’s patients to help restore their brain...
by Ted DeCagna | Sep 22, 2021 | Uncategorized
Ted was recently given the assignment of creating a new logo for an up and coming real estate company in North jersey who sells very high end properties. The company name is excellent…North Star Elite Reality. Ted solution was to create custom hand lettering using...
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