In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business, product or service, the power of a logo design is enormous. People connect with happy aesthetics, because it is something that makes them feel good with a positive emotional association.
In recent decades, there is a mounting enthusiasm and appreciation of good typography, creative graphics and distinctive symbolism that breeds positive feelings. The power and purpose of logo designs are to bring into our minds a set of positive associations for a complex, vast and essentially impersonal enterprises. A logo that gives you a positive vibe will instill trust and confidence in the company or product, you are searching for or shopping for.
The best logo design utilizes the skills of hand lettering that creates totally unique and distinctive letterforms not found on most computers. This skill has been Ted DeCagna’s love and passion for 30 years and he has honed and fine-tuned this skill to a very high level. Many of Ted’s designs evoke emotional comments from his clients and their customers that include words like striking, dynamic, beautiful, elegant, cool, contemporary and also puts an immediate smile on your face. The long-term value of this skill of hand lettering can not be underestimated. There is no doubt that Ted’s designs have and continue to benefit his clients with increased attention, higher sales, higher profits and “good” feelings from the employers who wear them on a shirt or post them on their web sites and print them on packages, brochures and business cards.