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What makes an outstanding brochure design?The company brochure design is one of the most important marketing tools for any business's promotion. A company logo is the first graphic impression or image a business projects. The company brochure is the second impression a prospective client will often see. A good brochure design will evoke positive feelings toward a company or product with a striking design comprised of dynamic photos, textured backgrounds, and/or color gradients that add interest to the page without distraction. The next essential ingredient is the copy in the brochure, which must contain creative, concise verbiage that communicates the essence of a company's specialty or services. Achieving "good copy" usually means it is resourceful and brief because simply, if the copy is too long, no one will take the time to read it. "Less is more" is often the best rule for good design and good copy. |
Sample Brochure Design Services Above - Clockwise:
1. Company brochure - client: Pavelec Brothers Golf Course Construction Company |
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