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Skillful photography is the key to impressive product brochures.The first essential characteristic of an excellent product brochure is outstanding product photography. Achieving excellent product photography means using a notable photographer who knows professional lighting. Ted works very closely with his photographer and art directs the set up and lighting of all products. Special lighting including bank, spot, and multi-colored gel lights are often used to enhance a product. Creative lighting can often make a dull item come to life. Ted offers state of the art special effects and photo retouching used with almost every design assignment to make the images perfect before going to print. This often evolves photocomposition: i.e. composing one image from one photo with a second image to achieve the ideal photo composition. |
Product Brochures Above - Clockwise:
1. Babinec Sheet Metal Company (product & equipment brochure) |
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