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Skillful photography is the key to impressive product brochures.The first essential characteristic of an excellent product brochure is outstanding product photography. Achieving excellent product photography means using a notable product photographer who knows professional lighting. Ted works very closely with his photographer and art directs the set up and lighting of all products. Special lighting including bank, spot, and multi-colored gel lights are often used to enhance a product. Creative lighting can often make a dull item come to life. Ted offers state of the art special effects and photo retouching used with almost every design project to make the images perfect before going to print. This often involves photocomposition: i.e. combining one image from one photo with a second image to achieve the ideal photocomposition. These are just some of the reasons why Ted is an accomplished product brochure designer. |
Product Brochures and Catalogs Above - Clockwise:
1. Babinec Sheet Metal Company (product & equipment brochure)
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