In our fast moving world, your logo has only an instant to grasp the viewer’s attention, evoke a feeling, and create a desire to learn more about your product or service. Make sure your logo is sending the message that will bring the most business to your door. That message needs to convey the promise your brand is making.

Loven’ade is a new natural lemonade with a unique flavor profile consumers love. Ted created their custom symbol to show that lemonade drinkers love the product and the company loves them back. Today’s successful marketers know that brand loyalty is a two-way street with a strong relationship between manufacturer and consumer. The new logo is both powerful and appealing, demonstrating the feeling behind the relationship.

In health care, relationships are also vital for building patient loyalty to a medical practice. For a vision center, clarity in a logo and signage must be paramount, but neither the client nor designer wanted a logo that resembled an eye chart. Fortunately for Kung Eye Center, (Formerly Staten Island Ophthalmology) Ted is one of the few graphic designers in this area who are adept at custom hand-lettered logotypes. This approach yielded a design that is clear, very distinctive, and welcoming to patients old and new.

In developing successful logos, listening to clients is the key to Ted’s success. Whether you need a simple design or a striking custom symbol or logotype with unique typography, Ted can help you find your look and stay within your budget. If you’re searching for a designer who listens, call Ted for a free consultation at: 908.272.6777.

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