The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential element of your marketing strategy. Here are a few tips for getting the best from it:
1. Make a list of all the possible uses for your logo including web sites, letterheads, envelopes and business cards, brochures, signage, truck wraps, and packaging. What looks great on a business card may be totally ineffective in your store window or on your company truck. By making the list BEFORE you design the logo, you can take all uses into account and avoid costly expenses later.
2. Have your logo professionally designed to fit your company’s image, position in the market, and potential customers rather than your personal preferences or favorite colors. While you may love pink flamingoes, they might not be your best brand ambassadors.
3. Once your logo is designed, be consistent in its use. Don’t randomly change colors, type fonts, or sizes. A confused customer is no customer at all. Design consistency is the first and last rule of branding and corporate identity.
4. Select a graphic designer with the knowledge and experience to design a custom logo that is hand tailored to communicate exactly what your company, product or service is about. It’s simply way too important to the image of your company or product to settle for a bargain option.
Ted DeCagna is an award-winner designer with 28 years of experience designing award winning, hand-lettered, digital logos that are striking and communicate effectively for his clients and will work for twenty years or more. Whether your business is manufacturing or service-based; healthcare, construction, or retail; he can help you get it right. Remember, you never get a second chance to make a first impression. Be sure your logo’s first impressions are memorable.
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