Before & After Logos 2
Award-Winning Logo and Branding Designs Create Unique Corporate Identity
(1) Scientific Building Automation, Wayne, New Jersey. The logo on the left, the client was using and getting negative feedback for being boring and contained no symbol. On the right, Ted created a far more contemporary looking logo which includes modern office buildings that the clients automates with remote access HVAC, heating and electrical. The gold glow of energy gradient gives the logotype a dynamic quality while adding nice color.
(2) Dan Swayze & Son, Scotch Plains, New Jersey. Left is the client’s old logo with no symbol. This client does road and parking lot paving, seal coating and striping. Right is Ted’s new logo with a striking road shape in a yellow road sign diamond shape that has a more creative and contemporary feel than the previous design.
(3) Tavent Protection Services, Cranford & Jersey City New Jersey. Left is the client’s original thin lettering design which was not getting very good feedback. On the left is Ted’s logo of a metallic security badge shape, company initial letters “TPS” and a custom designed contemporary star rather than a conventional policeman’s badge star. Ted wrapped the full company name typography along the contour of the bottom of the badge only to make sure it remained very legible. This logo is a an award winner in the design annual American Graphic Design & Advertising 31, Published 2017
Ted also services clients of East Brunswick, New Brunswick, Parsippany and Summit, New Jersey.