Dress your Business or Product to Impress!

Dress your Business or Product to Impress!

How Important is your personal appearance?  How often do we judge people by their their appearance? How much time do you spend working on your make up or hair because it makes such a difference?  How often do we notice how well someone is dressed or how good...
Great Design Creates a Perception of Value

Great Design Creates a Perception of Value

As consumers and end users of thousands of products, we have the power to influence some designs. This explains why some choices will make some designs succeed and other designs fail. However, the reasons we choose one product or business service over another are...
Designer, Client, End User

Designer, Client, End User

Designer, Client, End User Design is a process carried out by people, for people. At the heart of the design process is a dialogue between three key people: The graphic designer, the client or maker and the end-user. Ted DeCagna has been listening to clients’...
Ted DeCagna Receives 3 New Logo Design Awards

Ted DeCagna Receives 3 New Logo Design Awards

  August 29, 2019, Ted DeCagna has received THREE new logo design awards from a national design organization…American Graphic Design and Advertising, Ashland, KY. The 3 logos will be published in a design annual titled American Graphic Design and Advertising 32...
Metallic Lettering, The Ultimate Special Effect

Metallic Lettering, The Ultimate Special Effect

In his career Ted DeCagna has designed 199 custom logo designs to date.  Ted has earned 33 design awards and 24 of those are for logo design. Ted was recently given the challenge of designing a logotype for for a food scientist company who makes custom, nutritional,...
Make Your Logotype Exciting, Give it Style!

Make Your Logotype Exciting, Give it Style!

In today’s ocean of business logo designs, many are mediocre. Why settle for mediocre at best? A great logo is built with hand lettering skills that make familiar letterforms exclusive to you.  The best designs have a striking symbol that communicates what the...
Logo Design, Dramatic Before & Afters

Logo Design, Dramatic Before & Afters

Ted was given the challenge of designing a new logo for Jersey Ice Corporation, Elizabeth, New Jersey. A major Italian Ice company in New Jersey since the 1950’s. Above 1. On the left was the logo the clients ad agency designed with the feeling of the old Bazooka Joe...
The Reward of Creating Great Graphic Design

The Reward of Creating Great Graphic Design

Graphic Design excited me from an early age.  My eye always gravitated to striking, high tech and stream lined designs, including exciting letter-forms, dynamic logos and eye-catching graphics from TV, magazines, posters, vinyl album covers, newspapers and ads....

The Art of Logo Design: Tips for Success

Successful logos attract customers because they help a company stand out from the crowd. They’re the ones you can remember when the brand is not in front of you. Who can’t picture the Apple logo with the strategic bite out of the right side? Or Google’s cheery rainbow...

Where Creativity Comes From?

When you see a masterpiece by Rembrandt or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the blue. Possible… but highly unlikely....

New Logo Can Mean New Business

When you started your company, you commissioned a logo design and it has served you well. In the early days, your logo appeared on stationery, business cards, and the sign on your office door. As your business grew it moved onto packaging and was featured in your...

A Graphic Designer Who Listens

Graphic design has been described as “art with a purpose” and in many ways, this is true. Art arouses emotion depending on whether the viewer likes or dislikes the pattern, color, style, or subject of the artwork. Graphic design also induces emotion. Think about...
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