by Ted DeCagna | Nov 29, 2022 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
by Ted DeCagna | Sep 8, 2022 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna | Aug 4, 2022 | Uncategorized
Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
by Ted DeCagna | May 17, 2022 | Logo Design
Ted DeCagna has 38 year’s experience and 28 logo design awards. Some people confuse calligraphy and hand lettering. While calligraphy is the free hand Lettering using a chisel point pen, often used for elegant invitations and certificates, Hand Lettering is the...
by Ted DeCagna | Mar 1, 2022 | Uncategorized
February 2022, Ted DeCagna needed a video to demonstrate his art of hand lettering skills. Many clients think hand lettering is just “calligraphy” which of course is the decorative lettering done with a chisel point pen that creates those beautiful classical custom...
by Ted DeCagna | Jan 13, 2022 | Uncategorized
Many design challenges involve creating a symbol that can intellectually tell the story instantly. Ted was recently commissioned by a Cognitive Behavior Specialist who does special work with seniors with dementia and Alzheimer’s patients to help restore their brain...
by Ted DeCagna | Sep 22, 2021 | Uncategorized
Ted was recently given the assignment of creating a new logo for an up and coming real estate company in North jersey who sells very high end properties. The company name is excellent…North Star Elite Reality. Ted solution was to create custom hand lettering using...
by Ted DeCagna | Feb 1, 2021 | Uncategorized
Let’s face it pharmaceutical logos and medical products logos can be quote boring and unimaginative. Ted DeCagna was recently given the challenge of designing a logo for a pharmaceutical sales team in Bucks county PA. The name of the sales team is “Philadelphia Bux”,...
by Ted DeCagna | Nov 9, 2020 | Uncategorized
Can a design actually influence strong feelings? The answer is absolutely YES! To make this case in point, Ted was recently given the challenge of designing a creative logo for a new lemonade business. The business is called “Ice Breakers” in Cranford, NJ and is...
by Ted DeCagna | Oct 19, 2020 | Uncategorized
October 6, 2020. Ted DeCagna has won his 38th design award from New Jersey’s most prestigious design and advertising organization, The NJ Art Directors Club Jersey Awards. Ted’s is a top 3 Ted’s is a top 3 finalist in the package design competition. His design shown...
by Ted DeCagna | Jul 24, 2020 | Uncategorized
July 2020, Ted DeCagna has been commissioned by Strawder Family Innovations, a Cranford, NJ company to design the package design and numerous promotional materials for “The Ridge Pro”, a very clever roofing safety product designed to prevent falls off of home roof...
by Ted DeCagna | Jun 3, 2020 | Uncategorized
Ted DeCagna was recently commissioned to create a creative logo for an essential oil’s product line called Sierra Organics. The first product is a wonderful holistic product called Oil of Oregano which has many very beneficial healing benefits. Since many...
by Ted DeCagna | Apr 13, 2020 | Uncategorized
How Important is your personal appearance? How often do we judge people by their their appearance? How much time do you spend working on your make up or hair because it makes such a difference? How often do we notice how well someone is dressed or how good...
by Ted DeCagna | Mar 13, 2020 | Uncategorized
As consumers and end users of thousands of products, we have the power to influence some designs. This explains why some choices will make some designs succeed and other designs fail. However, the reasons we choose one product or business service over another are...
by Ted DeCagna | Dec 10, 2019 | Uncategorized
Designer, Client, End User Design is a process carried out by people, for people. At the heart of the design process is a dialogue between three key people: The graphic designer, the client or maker and the end-user. Ted DeCagna has been listening to clients’...
by Ted DeCagna | Oct 11, 2019 | Uncategorized
Designers and design can act as powerful agents of change! Innovative products such as GPS have changed the way we travel to an unknown destination. The old-world road map has become a thing of the past. New fresh ideas are all capable of helping us live longer more...
by Ted DeCagna | Oct 11, 2019 | Uncategorized
by Ted DeCagna | Jul 30, 2019 | Uncategorized
August 29, 2019, Ted DeCagna has received THREE new logo design awards from a national design organization…American Graphic Design and Advertising, Ashland, KY. The 3 logos will be published in a design annual titled American Graphic Design and Advertising 32...
by Ted DeCagna | Apr 16, 2019 | Uncategorized
by Ted DeCagna | Apr 16, 2019 | Uncategorized
Ted has been shooting all types of product photography since 1997, from Italian ice to cancer treatment machines, but a recent assignment may top the list for exciting product shoots… robotics used for pharmaceutical and biotech purposes. This shoot included...
by Ted DeCagna | Apr 2, 2019 | Uncategorized
In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business,...
by Ted DeCagna | Dec 18, 2018 | Uncategorized
In his career Ted DeCagna has designed 199 custom logo designs to date. Ted has earned 33 design awards and 24 of those are for logo design. Ted was recently given the challenge of designing a logotype for for a food scientist company who makes custom, nutritional,...
by Ted DeCagna | Oct 30, 2018 | Uncategorized
In today’s ocean of business logo designs, many are mediocre. Why settle for mediocre at best? A great logo is built with hand lettering skills that make familiar letterforms exclusive to you. The best designs have a striking symbol that communicates what the...
by Ted DeCagna | Jun 29, 2018 | Five Best Posts, Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to...
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