The Power of Color will Influence Feelings

The Power of Color will Influence Feelings

What is color? It’s something we see every day as soon as we open our eyes that influences how our brains process what we see, often unconsciously. Color allows us to make associative connections that don’t require too much additional effort. It can embellish or...
Any Great Brand Needs A Great Branding Strategy

Any Great Brand Needs A Great Branding Strategy

Help Your Customers Identify You Easily A good team of experienced, talented, and dedicated experts work harmoniously with company owners and company managers to strategize, implement and manage ongoing marketing campaigns and branding strategy. Ted DeCagna Graphic...
How to Choose a Graphic Designer

How to Choose a Graphic Designer

Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
How to Render Perfect Hand-Lettered Logotypes

How to Render Perfect Hand-Lettered Logotypes

Ted DeCagna has 38 year’s experience and 28 logo design awards. Some people confuse calligraphy and hand lettering. While calligraphy is the free hand Lettering using a chisel point pen, often used for elegant invitations and certificates, Hand Lettering is the...

Ted DeCagna Launches Exciting Hand Lettering Video

February 2022,  Ted DeCagna needed a video to demonstrate his art of hand lettering skills. Many clients think hand lettering is just “calligraphy” which of course is the decorative lettering done with a chisel point pen that creates those beautiful classical custom...
Who Said Pharmaceutical Logos Must Be Boring?

Who Said Pharmaceutical Logos Must Be Boring?

Let’s face it pharmaceutical logos and medical products logos can be quote boring and unimaginative. Ted DeCagna was recently given the challenge of designing a logo for a pharmaceutical sales team in Bucks county PA. The name of the sales team is “Philadelphia Bux”,...
Dress your Business or Product to Impress!

Dress your Business or Product to Impress!

How Important is your personal appearance?  How often do we judge people by their their appearance? How much time do you spend working on your make up or hair because it makes such a difference?  How often do we notice how well someone is dressed or how good...
Great Design Creates a Perception of Value

Great Design Creates a Perception of Value

As consumers and end users of thousands of products, we have the power to influence some designs. This explains why some choices will make some designs succeed and other designs fail. However, the reasons we choose one product or business service over another are...
Designer, Client, End User

Designer, Client, End User

Designer, Client, End User Design is a process carried out by people, for people. At the heart of the design process is a dialogue between three key people: The graphic designer, the client or maker and the end-user. Ted DeCagna has been listening to clients’...