by Ted DeCagna | Mar 13, 2020 | Uncategorized
As consumers and end users of thousands of products, we have the power to influence some designs. This explains why some choices will make some designs succeed and other designs fail. However, the reasons we choose one product or business service over another are...
by Ted DeCagna | Dec 10, 2019 | Uncategorized
Designer, Client, End User Design is a process carried out by people, for people. At the heart of the design process is a dialogue between three key people: The graphic designer, the client or maker and the end-user. Ted DeCagna has been listening to clients’...
by Ted DeCagna | Oct 11, 2019 | Uncategorized
Designers and design can act as powerful agents of change! Innovative products such as GPS have changed the way we travel to an unknown destination. The old-world road map has become a thing of the past. New fresh ideas are all capable of helping us live longer more...
by Ted DeCagna | Oct 11, 2019 | Uncategorized
by Ted DeCagna | Jul 30, 2019 | Uncategorized
August 29, 2019, Ted DeCagna has received THREE new logo design awards from a national design organization…American Graphic Design and Advertising, Ashland, KY. The 3 logos will be published in a design annual titled American Graphic Design and Advertising 32...
by Ted DeCagna | Apr 16, 2019 | Uncategorized
by Ted DeCagna | Apr 16, 2019 | Uncategorized
Ted has been shooting all types of product photography since 1997, from Italian ice to cancer treatment machines, but a recent assignment may top the list for exciting product shoots… robotics used for pharmaceutical and biotech purposes. This shoot included...
by Ted DeCagna | Apr 2, 2019 | Uncategorized
In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business,...
by Ted DeCagna | Dec 18, 2018 | Uncategorized
In his career Ted DeCagna has designed 199 custom logo designs to date. Ted has earned 33 design awards and 24 of those are for logo design. Ted was recently given the challenge of designing a logotype for for a food scientist company who makes custom, nutritional,...
by Ted DeCagna | Oct 30, 2018 | Uncategorized
In today’s ocean of business logo designs, many are mediocre. Why settle for mediocre at best? A great logo is built with hand lettering skills that make familiar letterforms exclusive to you. The best designs have a striking symbol that communicates what the...
by Ted DeCagna | Jun 29, 2018 | Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to...
by Ted DeCagna | Mar 5, 2018 | Uncategorized
Ted was given the challenge of designing a new logo for Jersey Ice Corporation, Elizabeth, New Jersey. A major Italian Ice company in New Jersey since the 1950’s. Above 1. On the left was the logo the clients ad agency designed with the feeling of the old Bazooka Joe...
by Ted DeCagna | Nov 29, 2017 | Uncategorized
Success Story # 1 Having designed over 185 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate...
by Ted DeCagna | Jul 21, 2017 | Uncategorized
Graphic Design excited me from an early age. My eye always gravitated to striking, high tech and stream lined designs, including exciting letter-forms, dynamic logos and eye-catching graphics from TV, magazines, posters, vinyl album covers, newspapers and ads....
by Ted DeCagna | Jun 5, 2017 | Uncategorized
Ted DeCagna is proud to announce being selected by a leading national Graphic Design organization for 5 new Graphic Design Awards in April 2017. Four new logo designs and one new web site design have been selected. The five designs will be published in the upcoming...
by Ted DeCagna Graphics | Feb 15, 2017 | Uncategorized
Successful logos attract customers because they help a company stand out from the crowd. They’re the ones you can remember when the brand is not in front of you. Who can’t picture the Apple logo with the strategic bite out of the right side? Or Google’s cheery rainbow...
by Ted DeCagna Graphics | Dec 7, 2016 | Uncategorized
When you see a masterpiece by Rembrandt or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the blue. Possible… but highly unlikely....
by Ted DeCagna Graphics | Jul 18, 2016 | Uncategorized
When you started your company, you commissioned a logo design and it has served you well. In the early days, your logo appeared on stationery, business cards, and the sign on your office door. As your business grew it moved onto packaging and was featured in your...
by Ted DeCagna Graphics | May 2, 2016 | Uncategorized
Graphic design has been described as “art with a purpose” and in many ways, this is true. Art arouses emotion depending on whether the viewer likes or dislikes the pattern, color, style, or subject of the artwork. Graphic design also induces emotion. Think about...
by Ted DeCagna Graphics | Jan 15, 2016 | Uncategorized
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, the contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
by Ted DeCagna Graphics | Nov 6, 2015 | Uncategorized
In our fast moving world, your logo has only an instant to grasp the viewer’s attention, evoke a feeling, and create a desire to learn more about your product or service. Make sure your logo is sending the message that will bring the most business to your door. That...
by Ted DeCagna Graphics | May 22, 2015 | Uncategorized
When you attend a family reunion or a holiday dinner, you recognize family members even if you haven’t seen them in a while. Something in your brain says: “That’s Aunt Judy’s son” or, “Here’s Uncle Joe, he looks just like Mom.” They share a family resemblance and your...
by Ted DeCagna Graphics | Apr 15, 2015 | Uncategorized
Experience – It Does Make a Difference Whether you’re new at being a business owner or you’ve been running a company for decades, you can appreciate the value of experience. Having experience means you’ve “been there, done that” and worked your way through more than a...
by Ted DeCagna Graphics | Feb 11, 2015 | Uncategorized
Today, the average supermarket keeps nearly 44,000 items on its shelves; a large discount store can shelve more than 120,000 items. If you sell your product on the web, you’re swimming in a ocean with millions of other products. It doesn’t matter how delicious your...
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