by Ted DeCagna | Mar 27, 2025 | Uncategorized
So you’re an entrepreneur with a great product idea, but any marketing expert will tell you, you could have the best product on the planet but it a retail setting it must stand out over the ocean of competitors’ products or it has a dismal change of sales success. A...
by Ted DeCagna | Nov 15, 2024 | Uncategorized
So, after my 38 years doing hand lettering and designing 229 career logo designs there are several ways to create hand lettering, but one method I use a lot when designing is one I call the “Subtraction Design Method”. This is a great old school paste up method of...
by Ted DeCagna | Aug 21, 2024 | Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to make it something unique. There is...
by Ted DeCagna | Jul 25, 2024 | Uncategorized
Having designed over 227 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate x-ray detraction...
by Ted DeCagna | May 13, 2024 | Uncategorized
In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business,...
by Ted DeCagna | Apr 15, 2024 | Uncategorized
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
by Ted DeCagna | Mar 18, 2024 | Uncategorized
What is color? It’s something we see every day as soon as we open our eyes that influences how our brains process what we see, often unconsciously. Color allows us to make associative connections that don’t require too much additional effort. It can embellish or...
by Ted DeCagna | Jul 18, 2023 | Uncategorized
After 35 years running my own design studio I have developed a very good pricing strategy to calculate a fair an accurate proposal for clients that usually leaves both parties feeling good, and covers the designer should payment or collection issues become a problem....
by Ted DeCagna | Mar 20, 2023 | Uncategorized
Help Your Customers Identify You Easily A good team of experienced, talented, and dedicated experts work harmoniously with company owners and company managers to strategize, implement and manage ongoing marketing campaigns and branding strategy. Ted DeCagna Graphic...
by Ted DeCagna | Feb 21, 2023 | Uncategorized
Today, the average supermarket keeps nearly 44,000 items on its shelves; a large discount store can shelve more than 120,000 items. If you sell your product on the internet or in a retail store, you’re swimming in an ocean with millions of other products. It doesn’t...
by Ted DeCagna | Jan 4, 2023 | Uncategorized
Ted DeCagna recently received a great assignment to create a new logotype using a classic old English font for a first-rate mortgage services company called Wessex Mortgage Advocates. The client had new logo designed with standard old English font and was not happy...
by Ted DeCagna | Nov 29, 2022 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
by Ted DeCagna | Sep 8, 2022 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna | Aug 4, 2022 | Uncategorized
Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
by Ted DeCagna | May 17, 2022 | Logo Design
Ted DeCagna has 38 year’s experience and 28 logo design awards. Some people confuse calligraphy and hand lettering. While calligraphy is the free hand Lettering using a chisel point pen, often used for elegant invitations and certificates, Hand Lettering is the...
by Ted DeCagna | Mar 1, 2022 | Uncategorized
February 2022, Ted DeCagna needed a video to demonstrate his art of hand lettering skills. Many clients think hand lettering is just “calligraphy” which of course is the decorative lettering done with a chisel point pen that creates those beautiful classical custom...
by Ted DeCagna | Jan 13, 2022 | Uncategorized
Many design challenges involve creating a symbol that can intellectually tell the story instantly. Ted was recently commissioned by a Cognitive Behavior Specialist who does special work with seniors with dementia and Alzheimer’s patients to help restore their brain...
by Ted DeCagna | Sep 22, 2021 | Uncategorized
Ted was recently given the assignment of creating a new logo for an up and coming real estate company in North jersey who sells very high end properties. The company name is excellent…North Star Elite Reality. Ted solution was to create custom hand lettering using...
by Ted DeCagna | Feb 1, 2021 | Uncategorized
Let’s face it pharmaceutical logos and medical products logos can be quote boring and unimaginative. Ted DeCagna was recently given the challenge of designing a logo for a pharmaceutical sales team in Bucks county PA. The name of the sales team is “Philadelphia Bux”,...
by Ted DeCagna | Nov 9, 2020 | Uncategorized
Can a design actually influence strong feelings? The answer is absolutely YES! To make this case in point, Ted was recently given the challenge of designing a creative logo for a new lemonade business. The business is called “Ice Breakers” in Cranford, NJ and is...
by Ted DeCagna | Oct 19, 2020 | Uncategorized
October 6, 2020. Ted DeCagna has won his 38th design award from New Jersey’s most prestigious design and advertising organization, The NJ Art Directors Club Jersey Awards. Ted’s is a top 3 Ted’s is a top 3 finalist in the package design competition. His design shown...
by Ted DeCagna | Jul 24, 2020 | Uncategorized
July 2020, Ted DeCagna has been commissioned by Strawder Family Innovations, a Cranford, NJ company to design the package design and numerous promotional materials for “The Ridge Pro”, a very clever roofing safety product designed to prevent falls off of home roof...
by Ted DeCagna | Jun 3, 2020 | Uncategorized
Ted DeCagna was recently commissioned to create a creative logo for an essential oil’s product line called Sierra Organics. The first product is a wonderful holistic product called Oil of Oregano which has many very beneficial healing benefits. Since many...
by Ted DeCagna | Apr 13, 2020 | Uncategorized
How Important is your personal appearance? How often do we judge people by their their appearance? How much time do you spend working on your make up or hair because it makes such a difference? How often do we notice how well someone is dressed or how good...
Recent Comments