by Ted DeCagna | Mar 27, 2025 | Uncategorized
So you’re an entrepreneur with a great product idea, but any marketing expert will tell you, you could have the best product on the planet but it a retail setting it must stand out over the ocean of competitors’ products or it has a dismal change of sales success. A...
by Ted DeCagna | Nov 15, 2024 | Uncategorized
So, after my 38 years doing hand lettering and designing 229 career logo designs there are several ways to create hand lettering, but one method I use a lot when designing is one I call the “Subtraction Design Method”. This is a great old school paste up method of...
by Ted DeCagna | Aug 21, 2024 | Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to make it something unique. There is...
by Ted DeCagna | Jul 25, 2024 | Uncategorized
Having designed over 227 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate x-ray detraction...
by Ted DeCagna | May 13, 2024 | Uncategorized
In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business,...
by Ted DeCagna | Apr 15, 2024 | Uncategorized
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
Recent Comments