by Ted DeCagna | Jul 25, 2024 | Uncategorized
Having designed over 227 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate x-ray detraction...
by Ted DeCagna | May 13, 2024 | Uncategorized
In our turbo charged, highly competitive, consumer society, never before has it been more important to create a brand identity that is not only esthetically satisfying, but that generates a happy positive emotion. Whether the identity is a company, small business,...
by Ted DeCagna | Apr 15, 2024 | Uncategorized
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
by Ted DeCagna | Mar 18, 2024 | Uncategorized
What is color? It’s something we see every day as soon as we open our eyes that influences how our brains process what we see, often unconsciously. Color allows us to make associative connections that don’t require too much additional effort. It can embellish or...
by Ted DeCagna | Jul 18, 2023 | Uncategorized
After 35 years running my own design studio I have developed a very good pricing strategy to calculate a fair an accurate proposal for clients that usually leaves both parties feeling good, and covers the designer should payment or collection issues become a problem....
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