July 2020, Ted DeCagna has been commissioned by Strawder Family Innovations, a Cranford, NJ company to design the package design and numerous promotional materials for “The Ridge Pro”,  a very clever roofing safety product designed to prevent falls off of home roof tops.

This product designed and patented by Strawder Family Innovations is a well built, giant steal clamp that was designed to roll up a roof slope and hook on to any ridge of the house roof. The safety clamp is then tied to a harness that any roofer, solar panel installer, fireman, insurance adjuster, chimney sweeper or dish TV installer should wear.

The product recently received several rave reviews from clients including one from a Florida company who had an insurance adjuster up on a steep roof for major damage inspection.  Apparently, many old shingles have nails that can rust out over time.  When this happens the body weight of the roofer is enough to make these shingles slide out from under the climber making any roof as dangerous as a hockey rink ice.  This insurance adjuster would have fallen off a 3 story roof and likely died from the fall or been seriously injured had it not been for the Ridge Pro product.

Ted wanted a package design that would stand out on the store shelves with a great contemporary logo, bright colors, a great product photo, 2 demo photos of the product in use and of course a list of all the product benefits. The package design solution shown above is the approved winner and it is sure to help make this product a national best-selling new invention. The product is selling so well the company has been invited to be on the well-known TV show “Shark Tank”, which may very well happen within the next year.

Ted also loves working on a product package design that has such a clear and obvious major safety benefit to potentially hundreds of thousands of end users.  “There nothing better than working on a project that is important to the health and safety of individuals.”  “I’m glad I could contribute my experience and design skills to a company that has such a useful, advantageous safety product to prevent dangerous falls”.