by Ted DeCagna | Mar 5, 2018 | Uncategorized
Ted was given the challenge of designing a new logo for Jersey Ice Corporation, Elizabeth, New Jersey. A major Italian Ice company in New Jersey since the 1950’s. Above 1. On the left was the logo the clients ad agency designed with the feeling of the old Bazooka Joe...
by Ted DeCagna | Nov 29, 2017 | Five Best Posts, Uncategorized
Success Story # 1 Having designed over 185 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate...
by Ted DeCagna | Jul 21, 2017 | Uncategorized
Graphic Design excited me from an early age. My eye always gravitated to striking, high tech and stream lined designs, including exciting letter-forms, dynamic logos and eye-catching graphics from TV, magazines, posters, vinyl album covers, newspapers and ads....
by Ted DeCagna | Jun 5, 2017 | Uncategorized
Ted DeCagna is proud to announce being selected by a leading national Graphic Design organization for 5 new Graphic Design Awards in April 2017. Four new logo designs and one new web site design have been selected. The five designs will be published in the upcoming...
by Ted DeCagna Graphics | Feb 15, 2017 | Five Best Posts, Uncategorized
Successful logos attract customers because they help a company stand out from the crowd. They’re the ones you can remember when the brand is not in front of you. Who can’t picture the Apple logo with the strategic bite out of the right side? Or Google’s cheery rainbow...
by Ted DeCagna Graphics | Jul 18, 2016 | Logo Design
When you started your company, you commissioned a logo design and it has served you well. In the early days, your logo appeared on stationery, business cards, and the sign on your office door. As your business grew it moved onto packaging and was featured in your...
by Ted DeCagna Graphics | May 2, 2016 | Uncategorized
Graphic design has been described as “art with a purpose” and in many ways, this is true. Art arouses emotion depending on whether the viewer likes or dislikes the pattern, color, style, or subject of the artwork. Graphic design also induces emotion. Think about...
by Ted DeCagna Graphics | Jan 15, 2016 | Uncategorized
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, the contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
by Ted DeCagna Graphics | Nov 6, 2015 | Uncategorized
In our fast moving world, your logo has only an instant to grasp the viewer’s attention, evoke a feeling, and create a desire to learn more about your product or service. Make sure your logo is sending the message that will bring the most business to your door. That...
by Ted DeCagna Graphics | May 22, 2015 | Uncategorized
When you attend a family reunion or a holiday dinner, you recognize family members even if you haven’t seen them in a while. Something in your brain says: “That’s Aunt Judy’s son” or, “Here’s Uncle Joe, he looks just like Mom.” They share a family resemblance and your...
by Ted DeCagna Graphics | Apr 15, 2015 | Uncategorized
Experience – It Does Make a Difference Whether you’re new at being a business owner or you’ve been running a company for decades, you can appreciate the value of experience. Having experience means you’ve “been there, done that” and worked your way through more than a...
by Ted DeCagna Graphics | Feb 11, 2015 | Uncategorized
Today, the average supermarket keeps nearly 44,000 items on its shelves; a large discount store can shelve more than 120,000 items. If you sell your product on the web, you’re swimming in a ocean with millions of other products. It doesn’t matter how delicious your...
by Ted DeCagna Graphics | Nov 3, 2014 | Uncategorized
Ted DeCagna has been selected out of hundreds of entries for two new logo design awards from American Graphic Design & Advertising. This publication – one of the nation’s most prestigious in the field – is the host and sponsor of the annual...
by Ted DeCagna Graphics | Oct 8, 2014 | Uncategorized
We’ll bet you’ve noticed that many fast food outlets are painted in warm, bright colors such as red, orange, and yellow. Lighting is never subdued as in fine restaurants where small candles on the table set the tone. Maybe it’s just coincidence or maybe smart food...
by Ted DeCagna Graphics | Aug 8, 2014 | Uncategorized
Have you heard the saying “You can’t judge a book by its’ cover”? Unfortunately, in the world of corporate and business identity, this idea doesn’t apply. People can and do judge a business or other establishment based on the image they project and this starts with...
by Ted DeCagna Graphics | Jul 30, 2014 | Uncategorized
The photographs of Jacqueline Kennedy and her children at the funeral of the slain president JFK helped an entire nation to grieve and bond. When astronaut Bill Anders took his now famous shot of the earth rising over the moon’s horizon as he orbited the earth from...
by Ted DeCagna Graphics | Jul 17, 2014 | Uncategorized
You are a business owner with a product or service that deserves the best possible marketing, so it’s only logical that the first step toward doing so is to create recognition and interest with an exciting and outstanding logo personalized just for you. How do...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Photography is a powerful medium. Although its primitive forerunner – the camera obscura – has been around since the 17th century, and the daguerreotype since the 19th, modern photography has been with us for only a little more than a hundred years. And in that...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Company brochures continue to be one of the solid mainstays of commercial advertising and communication. But in the ultra-competitive global marketplace of today, they simply cannot afford to be a compilation of stodgy old ledger sheets citing facts and dull...
by Ted DeCagna Graphics | Jun 5, 2014 | Uncategorized
What is color? It’s something we see every day as soon as we open our eyes that influences how our brains process what we see, often unconsciously. Color allows us to make associative connections that don’t require too much additional effort. It can embellish or...
by Ted DeCagna Graphics | Apr 10, 2014 | Uncategorized
Click here for Part 1 Click here for Part 2 As we have seen, true symbols are not arbitrary things; they stand-in for the very reality they serve to invoke. Consider some extremely famous graphic design symbols well-known to everyone, such as the Olympic rings;...
by Ted DeCagna Graphics | Mar 21, 2014 | Uncategorized
Click here for Part 1 A further illustration of this point might be seen in consideration of major symbols. One of the single most recognized and historically prominent symbols in all of Western civilization would be the cross, the central and major symbol of...
by Ted DeCagna Graphics | Feb 24, 2014 | Uncategorized
If one were asked to sum up the essence of graphic design in one concept, then “symbolic representation for the purpose of communication” might be a good summation. But if one were pressed for just one single word, then the word “symbol” might well serve the best....
by Ted DeCagna Graphics | Jan 22, 2014 | Uncategorized
Quick… finish the following sentences… 1). The Best Part of Waking Up is ___________________? 2). Plop, plop… Fizz, Fizz__________________________? 3). We are stuck on Band Aids because ________________? 1). …Folgers in Your Cup! (Folgers Coffee) 2). …oh what...
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