by Ted DeCagna Graphics | Apr 15, 2015 | Uncategorized
Experience – It Does Make a Difference Whether you’re new at being a business owner or you’ve been running a company for decades, you can appreciate the value of experience. Having experience means you’ve “been there, done that” and worked your way through more than a...
by Ted DeCagna Graphics | Feb 11, 2015 | Uncategorized
Today, the average supermarket keeps nearly 44,000 items on its shelves; a large discount store can shelve more than 120,000 items. If you sell your product on the web, you’re swimming in a ocean with millions of other products. It doesn’t matter how delicious your...
by Ted DeCagna Graphics | Nov 3, 2014 | Uncategorized
Ted DeCagna has been selected out of hundreds of entries for two new logo design awards from American Graphic Design & Advertising. This publication – one of the nation’s most prestigious in the field – is the host and sponsor of the annual...
by Ted DeCagna Graphics | Oct 8, 2014 | Uncategorized
We’ll bet you’ve noticed that many fast food outlets are painted in warm, bright colors such as red, orange, and yellow. Lighting is never subdued as in fine restaurants where small candles on the table set the tone. Maybe it’s just coincidence or maybe smart food...
by Ted DeCagna Graphics | Sep 5, 2014 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna Graphics | Aug 8, 2014 | Uncategorized
Have you heard the saying “You can’t judge a book by its’ cover”? Unfortunately, in the world of corporate and business identity, this idea doesn’t apply. People can and do judge a business or other establishment based on the image they project and this starts with...
by Ted DeCagna Graphics | Jul 30, 2014 | Uncategorized
The photographs of Jacqueline Kennedy and her children at the funeral of the slain president JFK helped an entire nation to grieve and bond. When astronaut Bill Anders took his now famous shot of the earth rising over the moon’s horizon as he orbited the earth from...
by Ted DeCagna Graphics | Jul 17, 2014 | Uncategorized
You are a business owner with a product or service that deserves the best possible marketing, so it’s only logical that the first step toward doing so is to create recognition and interest with an exciting and outstanding logo personalized just for you. How do...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Photography is a powerful medium. Although its primitive forerunner – the camera obscura – has been around since the 17th century, and the daguerreotype since the 19th, modern photography has been with us for only a little more than a hundred years. And in that...
by Ted DeCagna Graphics | Jun 19, 2014 | Uncategorized
Company brochures continue to be one of the solid mainstays of commercial advertising and communication. But in the ultra-competitive global marketplace of today, they simply cannot afford to be a compilation of stodgy old ledger sheets citing facts and dull...
by Ted DeCagna Graphics | Jun 5, 2014 | Uncategorized
What is color? It’s something we see every day as soon as we open our eyes that influences how our brains process what we see, often unconsciously. Color allows us to make associative connections that don’t require too much additional effort. It can embellish or...
by Ted DeCagna Graphics | Apr 10, 2014 | Uncategorized
Click here for Part 1 Click here for Part 2 As we have seen, true symbols are not arbitrary things; they stand-in for the very reality they serve to invoke. Consider some extremely famous graphic design symbols well-known to everyone, such as the Olympic rings;...
by Ted DeCagna Graphics | Mar 21, 2014 | Uncategorized
Click here for Part 1 A further illustration of this point might be seen in consideration of major symbols. One of the single most recognized and historically prominent symbols in all of Western civilization would be the cross, the central and major symbol of...
by Ted DeCagna Graphics | Feb 24, 2014 | Uncategorized
If one were asked to sum up the essence of graphic design in one concept, then “symbolic representation for the purpose of communication” might be a good summation. But if one were pressed for just one single word, then the word “symbol” might well serve the best....
by Ted DeCagna Graphics | Jan 22, 2014 | Uncategorized
Quick… finish the following sentences… 1). The Best Part of Waking Up is ___________________? 2). Plop, plop… Fizz, Fizz__________________________? 3). We are stuck on Band Aids because ________________? 1). …Folgers in Your Cup! (Folgers Coffee) 2). …oh what...
by Ted DeCagna Graphics | Dec 11, 2013 | Uncategorized
“Go online” is the simplistic solution for many people in their attempt to break through the avalanche of competing voices in the contemporary world of marketing where – today – the internet rules. In fact, “go online” is the modern mantra… to...
by Ted DeCagna Graphics | Oct 29, 2013 | Uncategorized
Ted DeCagna has earned a BFA degree in Graphic Design and Art Direction at one of the leading design colleges in the country, the prestigious Pratt Institute in Brooklyn NY. Since 1988, Ted has operated a graphic design studio in Cranford, NJ, which is only 16 miles...
by Ted DeCagna Graphics | Aug 12, 2013 | Uncategorized
Ted DeCagna Graphic Design has just completed the design of a new logotype for The Nacamuli Group, a major award-winning engineering firm based in Rahway, New Jersey and headed by Robert Nacamuli. The firm was recently awarded for their design of luxury apartment...
by Ted DeCagna Graphics | May 3, 2013 | Uncategorized
In order to be found through search engines, you must have your site optimized. This is more commonly called Search Engine Optimization or SEO. When done well, you should see engine rankings that can get your business on page one of a Google or Bing search. This is a...
by Ted DeCagna Graphics | Apr 22, 2013 | Uncategorized
Hire a pro photographer to shoot custom photos of your product or services. Dynamic, pro photography is utterly essential. “A picture speaks a thousand words” is an old expression that happens to hold true. Use a professional portrait of yourself or your staff to...
by Ted DeCagna Graphics | Apr 8, 2013 | Uncategorized
The Internet has changed the way companies do business. It has opened many doors to small and medium businesses so that they can now compete with corporate entities. A decade ago, many small businesses were closing up shop, unable to compete with their larger...
by wpengine | Dec 11, 2012 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
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