Logo Design, Dramatic Before & Afters

Logo Design, Dramatic Before & Afters

Ted was given the challenge of designing a new logo for Jersey Ice Corporation, Elizabeth, New Jersey. A major Italian Ice company in New Jersey since the 1950’s. Above 1. On the left was the logo the clients ad agency designed with the feeling of the old Bazooka Joe...
The Reward of Creating Great Graphic Design

The Reward of Creating Great Graphic Design

Graphic Design excited me from an early age.  My eye always gravitated to striking, high tech and stream lined designs, including exciting letter-forms, dynamic logos and eye-catching graphics from TV, magazines, posters, vinyl album covers, newspapers and ads....
New Logo Can Mean New Business

New Logo Can Mean New Business

When you started your company, you commissioned a logo design and it has served you well. In the early days, your logo appeared on stationery, business cards, and the sign on your office door. As your business grew it moved onto packaging and was featured in your...

A Graphic Designer Who Listens

Graphic design has been described as “art with a purpose” and in many ways, this is true. Art arouses emotion depending on whether the viewer likes or dislikes the pattern, color, style, or subject of the artwork. Graphic design also induces emotion. Think about...

Your Brand Needs a Family Resemblance

When you attend a family reunion or a holiday dinner, you recognize family members even if you haven’t seen them in a while. Something in your brain says: “That’s Aunt Judy’s son” or, “Here’s Uncle Joe, he looks just like Mom.” They share a family resemblance and your...

Experience – It Does Make a Difference

Experience – It Does Make a Difference Whether you’re new at being a business owner or you’ve been running a company for decades, you can appreciate the value of experience. Having experience means you’ve “been there, done that” and worked your way through more than a...