Hire a pro photographer to shoot custom photos of your product or services. Dynamic, pro photography is utterly essential. “A picture speaks a thousand words” is an old expression that happens to hold true. Use a professional portrait of yourself or your staff to convey a more personal feeling of whom your prospect can look forward to dealing with. A web site without people photos can feel alienating, distant and impersonal. Clients and customers like to see you they will be doing business with.

In addition to custom photos, have your graphic designer use stock photography on your web site. There are thousands of Royalty Free images out there for sale at a very reasonable price, as low as $75 per professional photo. These can really help convey the professional services or product you are selling and make people want to read your web site copy. An all copy page with no photography is not inviting, and will likely get quickly skipped over.

Great web site design allows you to connect with your customers without you having to be presently active. The key is to convey your message, products and services in a way that emulates an in-store experience. Usability of the web content should also be reviewed to ensure it is user friendly to all customers. Remember, your website is your online identity. Don’t loose prospective customers with complicated web sites that are hard to navigate or don’t include contact info that’s easy to find. If you keep these tips in mind you are sure to create a strong on-line presence that will increase new leads and – ultimately – more sales.