In order to be found through search engines, you must have your site optimized. This is more commonly called Search Engine Optimization or SEO. When done well, you should see engine rankings that can get your business on page one of a Google or Bing search. This is a very valuable service that can ultimately lead to increased sales. To optimize you should remember a few key points:

1. Research Relevant Keywords –Finding niche words can help you can dominate that area and quickly gain website traffic and potential customers.
2. Website descriptions- when searching for websites, a blurb will appear about that particular site. Write a solid 30-word description of your web site and what you sell and provide this to your SEO expert. This can help attract customers to click on your listing.
3. Image Descriptions- when placing images in your web site make sure to give each a name. However make sure the name is relevant to the image. These names are used for the blind when surfacing web pages. By naming your images you can increase ranking for image keyword prominence.

Great web site design allows you to connect with your customers without you having to be presently active. The key is to convey your message, products and services in a way that emulates an in-store experience. Usability of the web content should also be reviewed to ensure it is user friendly to all customers. Remember, your website is your online identity. Don’t lose prospective customers with complicated web sites that are hard to navigate or don’t include contact info that’s easy to find. If you keep these tips in mind you are sure to create a strong on-line presence that will increase new leads and – ultimately – more sales.