by Ted DeCagna | Jul 23, 2025 | Uncategorized
As consumers and end users of thousands of products, graphic designers have the power to influence most designs, and there is no doubt designs influence customers important buying decision making. This explains why some choices will make some designs succeed and...
by Ted DeCagna | Jun 10, 2025 | Uncategorized
Graphic Designers and design can act as powerful agents of change! Innovative products such as GPS have changed the way we travel to an unknown destination. The old-world road map has become a thing of the past. New fresh ideas are all capable of helping us live...
by Ted DeCagna | Mar 27, 2025 | Uncategorized
So you’re an entrepreneur with a great product idea, but any marketing expert will tell you, you could have the best product on the planet but it a retail setting it must stand out over the ocean of competitors’ products or it has a dismal change of sales success. A...
by Ted DeCagna | Nov 15, 2024 | Uncategorized
So, after my 38 years doing hand lettering and designing 229 career logo designs there are several ways to create hand lettering, but one method I use a lot when designing is one I call the “Subtraction Design Method”. This is a great old school paste up method of...
by Ted DeCagna | Aug 21, 2024 | Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to make it something unique. There is...
by Ted DeCagna | Jul 25, 2024 | Uncategorized
Having designed over 227 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate x-ray detraction...
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