As consumers and end users of thousands of products, graphic designers have the power to influence most designs, and there is no doubt designs influence customers important buying decision making. This explains why some choices will make some designs succeed and other designs fail. However, the reasons we choose one product or business service over another are quite complex. Often the decision comes down to price, efficiency and turnaround time, but very often the design of a package, logo or brochure clearly influences buying decisions, impulses and the choice of one firm or business over another. “ The first rate impression I get about this product is giving me a good feeling to try it”. Most of us have heard this comment many times. Other choices are less conscious, prompted by an emotional response and perception of value and quality. This explains why cosmetic packaging must evoke a feeling of extreme elegance and sophistication, and also explains why consumers are willing to usually pay exorbitant prices to purchase a product that gives them the perceived “white glove” luxury quality feeling they feel they deserve or have earned. This explains why customers are willing to pay double the price to stay an a 4.5 star hotel over the basic economy motel. “You get what you pay for” may be a cliché but in 2025 it has never been a truer statement.
This is why a company logotype is so critical to the image and personal feeling clients and consumers immediately have upon examination of a web site, brochure or package. Alternatively, it’s very obvious when a company has not invested in a professional design, because we often have an immediate negative feeling about a business, product or service with a poor design. Consumers and clients are sophisticated. They are used to seeing premium designs everywhere and have come to expect exceptional design. An amateur logo is more than apparent to us. We have become accustomed to seeing great logo designs on TV everyday with movies we watch, commercials and top level products we buy. So a budget .ai logo or going with “my best friends kid took a design course and is a designer”, choices may appear to be a big bargain but can be a big mistake for your new product or business. New entrepreneurs will often spend the time to purchase a patent, research the lowest possible raw material sources to save money, then decide to save start up money by going with an .Ai generated or super cheap on line logo design resulting in a logotype with a standard font , straight out of the computer, a stock logo symbol that has been used 1,000 times and ultimately approving a very uninspired design that is mediocre.
The proof that the importance of investing in great design cannot be overstated! Statistics will show investing in excellent design will most often result in a high return with increased business, sales and confidence from clients and customers. Simply put, a great design can either make or break the success of a product, business or service. Ted DeCagna is a top rated new jersey graphic designer that creates very distinctive logo design with his special first hand -lettered skills Ted creates totally unique letter forms that you will not find anywhere. His special hand lettering skills, later get re created to a digital master logo master that have earned Ted 31 logo design awards for their exclusive graphic design attributes. Ted never delivers a standard font out of the computer. He always create very distinctive symbols that are striking, and communicate what the business or product offers. With the ocean of competition never being greater Ted DeCagna, an award winning New Jersey logo designer, an award winning New Jersey package designer and award winning New Jersey web designer is an excellent choice to design the new product or company logotype, creating a Branding Identity for your company, design that exciting mobile friendly web site, design a package that makes your product leap off the shelf or create that digital email that communicates and gets the buyers attention.
Ted DeCagna has a passion for great design with over 35 years of experience and 41 design awards which make him the ideal choice for your new business or next project. Ted understands the important responsibility he has to delivering nothing short of first rate results for your business, product or service.
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