by Ted DeCagna | Jun 10, 2025 | Uncategorized
Graphic Designers and design can act as powerful agents of change! Innovative products such as GPS have changed the way we travel to an unknown destination. The old-world road map has become a thing of the past. New fresh ideas are all capable of helping us live...
by Ted DeCagna | Mar 27, 2025 | Uncategorized
So you’re an entrepreneur with a great product idea, but any marketing expert will tell you, you could have the best product on the planet but it a retail setting it must stand out over the ocean of competitors’ products or it has a dismal change of sales success. A...
by Ted DeCagna | Nov 15, 2024 | Uncategorized
So, after my 38 years doing hand lettering and designing 229 career logo designs there are several ways to create hand lettering, but one method I use a lot when designing is one I call the “Subtraction Design Method”. This is a great old school paste up method of...
by Ted DeCagna | Aug 21, 2024 | Uncategorized
I recently had a label design challenge for a new gourmet spice product. The product logo challenge was for a new product named Great Glaze Gourmet Spice. What a super name! I never select a standard font without hand modifying it to make it something unique. There is...
by Ted DeCagna | Jul 25, 2024 | Uncategorized
Having designed over 227 logos in my career, I’ve had some very difficult design challenges. A recent one came from a company who specializes in industrial and laboratory based X-ray technology in Michigan. The tasked logo design had to communicate x-ray detraction...
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