by Ted DeCagna | Feb 21, 2023 | Uncategorized
Today, the average supermarket keeps nearly 44,000 items on its shelves; a large discount store can shelve more than 120,000 items. If you sell your product on the internet or in a retail store, you’re swimming in an ocean with millions of other products. It doesn’t...
by Ted DeCagna | Jan 4, 2023 | Uncategorized
Ted DeCagna recently received a great assignment to create a new logotype using a classic old English font for a first-rate mortgage services company called Wessex Mortgage Advocates. The client had new logo designed with standard old English font and was not happy...
by Ted DeCagna | Nov 29, 2022 | Uncategorized
The purpose of a logo is to bring into our minds a set of positive associations for a complex enterprise, product or service which would otherwise remain impersonal and uninteresting. The visual symbolism a designer uses immediately conveys an image that stands out in...
by Ted DeCagna | Sep 8, 2022 | Uncategorized
The first time and every time a potential customer views your logo, a silent message is communicated. A well-designed logo contributes to your brand success while a hastily chosen or bargain Internet logo will certainly detract from it. Your logo is an essential...
by Ted DeCagna | Aug 4, 2022 | Uncategorized
Where Do Great Designs Come From? When you see a masterpiece by Leonardo Davinci or a pop art piece by Andy Warhol, or a lamp by Tiffany, do you ever wonder how the artist conceived and accomplished it? Maybe the idea emerged in a sudden creative vision out of the...
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